Since opening out first dealership in Hanley, Stoke-on-Trent in 1966, we have remained dedicated to upholding the same Holdcroft family values that were established over 50 years ago; maintaining strong relationships with our own people, our brand partners and the communities we serve.

By establishing family values within the ethos of the company, we’ve generated a culture that is focused on people. A strong emphasis on our Staff and Customers helps us to deliver a great experience and to continue to adhere to the Holdcroft Customer Promise.

Holdcroft Customer Promise


Respond quickly whenever and however you contact us

Create an enjoyable relaxed atmosphere

Be consultative and to provide honest recommendations

Meet our corporate, social, community and environmental responsibilities

Be open and transparent

Take responsibility for our actions

Always consider the lifetime value of each customer in any transaction

Employ professional, well trained and knowledgeable people

Keep our promises

A culture with values that put customers at ease in their purchasing journey

Always respect your time