Since opening out first dealership in Hanley, Stoke-on-Trent in 1966, we have remained dedicated to upholding the same Holdcroft family values that were established over 50 years ago; maintaining strong relationships with our own people, our brand partners and the communities we serve.

The family-friendly, motor retailing group


The Holdcroft Group is a family owned business, which has grown steadily since 1966. Quick to adopt new ideas whilst fine-tuning the traditional approach to car sales, Holdcroft has developed into a major motor retailing group, renowned for its warm, friendly personal service.

The Holdcroft Customer Promise


By establishing family values within the ethos of the company, we’ve generated a culture that is focused on people. A strong emphasis on our Staff and Customers helps us to deliver a great experience and to continue to adhere to the Holdcroft Customer Promise.

  • Respond quickly whenever and however you contact us
  • Create an enjoyable relaxed atmosphere
  • Be consultative and to provide honest recommendations
  • Meet our corporate, social, community and environmental responsibilities
  • Be open and transparent
  • Take responsibility for our actions
  • Always consider the lifetime value of each customer in any transaction
  • Employ professional, well trained and knowledgeable people
  • Keep our promises
  • A culture with values that put customers at ease in their purchasing journey
  • Always respect your time